Trainin partners with Beekers Capital to accelerate product innovation and European expansion‍

Trainin, the core operating system for independent sports businesses in Europe, has partnered with Beekers Capital to accelerate product innovation, strengthen commercial execution, and expand its footprint across key European markets. Beekers Capital’s investment marks the firm’s fourth equity investment and nineteenth transaction since its founding.

Accelerating innovation and scaling across Europe

Trainin will use the investment to accelerate the pace of product development, introduce advanced features to its operating system, and deepen integrations that help sports entrepreneurs run more efficient and profitable businesses. With support from Beekers Capital’s in-house technology expertise, Trainin plans to further strengthen its platform architecture, enhance automation, and expand its premium product tiers.

The company will also expand commercially in Europe. Trainin already has a strong presence in the Benelux and is growing rapidly in Spain. With this investment, the company will further enter the German market and continue its broader European rollout.

“Our mission is to give every independent sports entrepreneur the tools to run and grow their business with ease, so they can focus on what matters most: working with their members,” says Adnan Jasarevic, Co-Founder of Trainin. “With this partnership, we will significantly increase the speed at which we bring new features to market and strengthen our position in Europe.”

A category-leading operating system for independent sports businesses

Trainin distinguishes itself through its strong commercial performance, consistently high customer satisfaction, and data-driven operational discipline. The company achieves:

• 70%+ profitable revenue growth
• 125%+ net revenue retention
• Very low churn, even in a traditionally high-churn SMB fitness segment
• A majority of leads driven by customer referrals
• A 30-day sales cycle with rapid activation via a built-in 14-day trial

These fundamentals reflect deep product-market fit, customer love, and a rapidly expanding flywheel.

Beekers Capital’s strategic role

Beekers Capital is an Amsterdam-based boutique investment and advisory platform with a focus on technology, vertical software, and recurring-revenue businesses. The firm offers hands-on support in strategy, operations, finance, and technology, backed by a growing network of entrepreneurs and investors.

“Trainin has built one of the strongest product and growth engines we’ve seen in European SMB SaaS,” says Rik Beekers, Founder of Beekers Capital. “The company combines exceptional customer love with disciplined execution, best-in-class retention metrics, and a clear vision for the future of sports entrepreneurship. We look forward to supporting Trainin as it strengthens its Benelux leadership and continues its expansion across Europe.”

About Trainin

Trainin is a fast-growing B2B SaaS platform that serves as the operating system for independent sports businesses, including gyms, studios, personal trainers, and sports facilities. The platform provides an integrated suite of tools for scheduling, payments, membership management, content delivery, communication, and business intelligence.

Founded by Adnan Jasarevic, Tom Weijers, Bart Kaskes and Dennis Ricken, Trainin support smore than 1,500 customers across Europe and is expanding rapidly into new markets. Trainin’s mission is to empower sports entrepreneurs with a seamless, intelligent platform that allows them to focus on their members and grow sustainably.

About Beekers Capital

Beekers Capital is a technology-focused investment and advisory firm headquartered in Amsterdam. The firm partners with high-quality vertical software and technology businesses across Europe, providing capital, strategic guidance, operational support, tech prowess, and M&A expertise. Since its inception, Beekers Capital has completed nineteen transactions and made four selective investments across SaaS and fintech.

For inquiries, please contact hello@trainin.com or wesley@beekerscapital.com

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